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Marketing Manager
Job Title: Marketing Manager
Location: Austin, TX
Company: Heyens Hospitality
About Us
Heyens Hospitality is a boutique hospitality group known for delivering elevated, unforgettable wedding experiences through its luxury venues and in-house services—including The Merrimon-Wynne House, The Addison Grove, Prospect House, Native Bloom Floral, and Heyens Hospitality Planning. We are design-driven, service-obsessed, and rooted in intentionality, with a focus on the luxury wedding market.
We’re looking for a Marketing Manager to lead our marketing efforts while actively executing campaigns, managing content, and driving results. This is a hands-on leadership role ideal for someone who excels in both strategy and execution.
Position Overview
The Marketing Manager is responsible for setting and executing the marketing vision for Heyens Hospitality. This role blends strategic planning with day-to-day implementation, overseeing all aspects of brand storytelling, digital presence, content development, and market positioning. You’ll work closely with ownership and cross-functional teams, lead high-impact campaigns, and shape how our brand is experienced across digital and in-person channels.
You’ll also oversee part-time or project-based contributors as needed and help build internal capacity through interns and strategic vendor partnerships.
Key Responsibilities
Marketing Strategy & Execution
- Develop and own the annual marketing strategy aligned with business objectives and revenue goals
- Lead execution across all channels, including social, digital ads, email marketing, listings, and print
- Set quarterly campaign calendars, identifying content themes, priorities, and KPIs
Brand Development & Content Oversight
- Ensure brand consistency across all platforms and marketing assets
- Personally create or guide creation of visually striking content (photo, video, copy) for campaigns and social media
- Maintain a high-end aesthetic that speaks to the luxury wedding market
Digital & Social Media Management
- Manage daily content across Instagram, Pinterest, Facebook, TikTok, LinkedIn, and email platforms
- Write compelling captions, oversee asset curation, and ensure content drives engagement and inquiries
- Track and respond to social trends relevant to our clientele
Website & Directory Listings
- Oversee all website updates, landing pages, and SEO optimization
- Maintain active, polished listings on The Knot, WeddingWire, and other key platforms
Performance Tracking & Budget Oversight
- Use tools like Google Analytics and Meta Insights to track campaign performance and optimize in real-time
- Set and manage the marketing budget with ownership, prioritizing high-ROI initiatives
- Report regularly on performance metrics, wins, and areas of opportunity
Sales Support & Client Engagement
- Support the sales team with marketing collateral and conduct occasional venue tours as needed
- Help build emotional connection with prospective clients through visuals, storytelling, and personalized outreach
- Events, Interns, & Vendor Management
- Lead promotion and on-site execution of in-house events such as showcases
- Hire, train, and manage part-time marketing interns or project contractors
- Coordinate with external vendors (e.g., photographers, designers, SEO specialists)
Ownership Collaboration
- Serve as a strategic partner to ownership in aligning marketing with broader business goals
- Bring ideas, data, and initiative to the table—helping shape the future of Heyens Hospitality’s brand
Qualifications
- Experience: 5+ years in marketing, including ownership of brand strategy and execution. Experience in weddings, hospitality, or luxury lifestyle brands preferred
- Skills:
- Highly proficient in Canva, email platforms (e.g., Mailchimp), and social media tools
- Strong copywriting, content creation, and photo/video storytelling skills
- Familiarity with paid ads (Meta, Pinterest) and SEO best practices
- Confident in Google Analytics, Meta Insights, and performance reporting
- Mindset:
- Comfortable being a team of one (with light support)
- Proactive, creative, organized, and data-informed
- Genuinely passionate about the wedding/hospitality industry
- Comfortable in a small-business environment where you’re both the strategist and the doer
How to Apply
Please send your resume, a brief cover letter describing your experience and passion for luxury marketing, and a portfolio of relevant work.
Event Set Up | Event Security | Barback
We are looking for observant, efficient people who can work with other staff members to ensure that our customers and their guests receive prompt, seamless service during our events! You should be knowledgeable about the event details, attentive, and focused on providing the best possible service in a fast-paced environment. You should be efficient, reliable, and perceptive with excellent communication and time management skills.
EVENT SET UP
This person will assist the venue coordinator with behind the scenes event items that may be needed. Below are a few examples of responsibilities that may be associated with this position.
- Assist with event setup: table placement, bars, coolers, additional rentals (heaters & fire pit)
- Clean and touch up bathrooms, venue, house, windows walls and replace light bulbs
- Keep inventory stocked and organized, clean trash cans, make minor repairs, keeping facilities up to standard
- Receive orders and report and record as trained
- Pick up trash from floors, vacuum, sweep, walk the property to ensure all trash is pickup, mulch is swept off of sidewalks are looking presentable for the event
- Check propane + put propane in fire pit & heaters
- Attend to emergencies when necessary to ensure smooth events
- Ensure all trash and recycling materials are in cans and in dumpsters, and trash areas are clean
- Empty cigarette receptacles and make sure no cigarettes are left on property
- Job may require extensive walking, stooping, pushing, carrying, climbing, bending and lifting
- Performs other duties as assigned
Hours of work: Friday, Saturday and Sundays 10am - 1pm (occasional weekday events when needed) Guaranteed 3 hours of work.
BARBACK
The bar back will assist in cleaning the bar, preparing garnishes, ensuring the bar is well stocked with napkins, straws, glassware, garnishes, and all other necessities, and taking on other duties to support the bartender and ensure that the bar operates smoothly.
- Assisting with opening and closing duties, such as restocking the bar with garnishes, straws, napkins and other bar items as well as ensuring that Bartenders have clean towels, glassware, etc.
- Ensuring bar is well-stocked with ice, liquor, wine, and beer
- Keeping the bar clean by wiping down surfaces, sweeping and mopping, helping with broken glassware, scrubbing coolers and storage areas, and emptying trash receptacles
- Learning about menu items and knowing exactly what is being served that shift
- Speaking to customers, answering questions
- Clean drink spills and sweep broken glassware.
- Relay key info to security and venue coordinator
- Take out the trash or recycling throughout the shift (and wash hands after handling any garbage).
- Set up and tear down the bar at each shift
EVENT SECURITY
Event security guards are required to provide a variety of duties when engaged to manage the security of an event, large or small. As an event security guard, you may be asked to perform a wide variety of duties and these will be dictated by several factors including the type of event, the guest list and the venue itself. You must be prepared to deal with the venue coordinator on any complications and situations that may arise during an event and respond swiftly to minimize the impact on guests and clients.
- Make sure property rules are followed by guests and clients
- Help provide a sense of security while guests and staff are onsite
- Customer Service approach and ability to de-escalate situations
- Noise level control for event to ensure it follows the Downtown Raleigh Noise Ordinance
- On-the-ground activities to assisting the barback or venue coordinator
GENERAL REQUIREMENTS
- Must be able to lift at least 20 lbs
- Must be able to work weekends with some weekday event shifts available
- Maintaining a positive attitude + a willingness to work where you are needed
Event Set Up & Service Application
Wedding and Special Events Intern
Overview:
The Merrimon-Wynne House is currently looking for hardworking, enthusiastic and passionate individuals who are eager to immerse themselves in the events industry. Gain experience, knowledge and contacts as you work hands-on with some of the areas best vendors to create one of a kind experiences for our clients. Hours and schedule are flexible based on your availability; weekends are required.
General Requirements:
- Applicants should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of event planning and production
- College level student–may be completing internship for academic credit
- Must have excellent verbal and written communication skills
- In addition to weekend events, weekly office hours are required but flexible schedule is permitted
- Love for the events and wedding Industry
Responsibilities:
- Attend 2-5 weddings per month
- Assisting with administrative tasks as needed
- Assisting at weddings and events as scheduled
- Upholding expectations of responsibilities
- Maintaining a positive attitude + a willingness to work where you are needed
- Acting as an assistant on styled shoot projects
- Content writing for specific blog posts - once a month